Market bulletin · Thu, 22 Oct 2026
Novelia: 2 sales worth AED 36.6M in 30 days
Novelia recorded 2 sales worth AED 36.6M in the 30 days to Thu, 22 Oct 2026. Over the last week 0 sales were registered (AED 0), against 1 the week before.
By market over 12 months: secondary (ready) sales 100%.
In Victory Heights, Novelia ranked #6 of 11 leading projects by 12-month sales value; it is developed by Dubai Sports City (DSC). Its first registered sale was on 22 June 2023.
Leases registered in the last three months had a median annual rent of AED 530K.
Median AED/sqft
Monthly median of all registered sales
View data table
| Date | AED/sqft |
|---|---|
| Oct 26 | — |
| Sept 26 | — |
| Aug 26 | — |
| Jul 26 | — |
| Jun 26 | — |
| May 26 | — |
| Apr 26 | — |
| Mar 26 | — |
| Feb 26 | — |
| Jan 26 | — |
| Dec 25 | — |
| Nov 25 | — |
| Oct 25 | — |
| Sept 25 | — |
| Aug 25 | — |
| Jul 25 | — |
| Jun 25 | — |
| May 25 | — |
| Apr 25 | — |
| Mar 25 | — |
| Feb 25 | — |
| Jan 25 | — |
| Dec 24 | — |
| Nov 24 | — |
Sales per month
Registered sales by market
View data table
| Date | Off-plan (developer) | Off-plan resale | Secondary (ready) |
|---|---|---|---|
| Oct 26 | 0 | 0 | 1 |
| Sept 26 | 0 | 0 | 1 |
| Aug 26 | 0 | 0 | 0 |
| Jul 26 | 0 | 0 | 0 |
| Jun 26 | 0 | 0 | 0 |
| May 26 | 0 | 0 | 0 |
| Apr 26 | 0 | 0 | 0 |
| Mar 26 | 0 | 0 | 0 |
| Feb 26 | 0 | 0 | 0 |
| Jan 26 | 0 | 0 | 1 |
| Dec 25 | 0 | 0 | 0 |
| Nov 25 | 0 | 0 | 0 |
Period comparison
This market against its own past: each window vs the one before it and vs the same window a year earlier.
| Window | Sales | vs prior | Value | AED/sqft | vs prior |
|---|---|---|---|---|---|
| Last 1 month | 2 | — | AED 36.6M | — | — |
| Last 3 months | 2 | — | AED 36.6M | — | — |
| Last 6 months | 2 | up 100.0% | AED 36.6M | — | — |
| Last 12 months | 3 | down 78.6% | AED 51.0M | — | — |
Raw medians — the headline change above is like-for-like (same market, type and bedrooms).
| Market | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Secondary (ready) | 3 | 100% | — | — | — |
| Bedrooms | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| 5+ bedrooms | 3 | 100% | — | — | — |
| Price | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| AED 10M–50M | 3 | 100% | — | — | — |
Rents & yields
Leases registered with Ejari / DLD.
Median annual rent
Monthly median of registered leases (new and renewed)
View data table
| Date | Annual rent |
|---|---|
| Oct 26 | — |
| Sept 26 | — |
| Aug 26 | — |
| Jul 26 | — |
| Jun 26 | — |
| May 26 | — |
| Apr 26 | — |
| Mar 26 | — |
| Feb 26 | — |
| Jan 26 | — |
| Dec 25 | — |
| Nov 25 | — |
| Oct 25 | — |
| Sept 25 | — |
| Aug 25 | — |
| Jul 25 | — |
| Jun 25 | — |
| May 25 | — |
| Apr 25 | — |
| Mar 25 | — |
| Feb 25 | — |
| Jan 25 | — |
| Dec 24 | — |
| Nov 24 | — |
- Leases (12M)
- 28
- New leases
- 42.9%
- Median rent 3M
- AED 530K
- Rent/sqft 3M
- AED 110
| Bedrooms | Leases | Median rent | New leases | AED/sqft/yr |
|---|---|---|---|---|
| 5+ BR | 22 | AED 525K | AED 550K | 101 |
Competing projects in Victory Heights
CompareOther projects trading in the same community
| Name | Sales 12M | AED/sqft | 3M |
|---|---|---|---|
| CarmenDubai Sports City (DSC) | 9 | 2,700 | — |
| CalidaDubai Sports City (DSC) | 6 | 2,606 | — |
| OliviaDubai Sports City (DSC) | 12 | 1,469 | — |
| EsmeraldaDubai Sports City (DSC) | 8 | 2,221 | — |
| EstellaDubai Sports City (DSC) | 7 | 2,604 | — |
| Sevilla - Marbella Phase 2Victory Heights Real Estate Development | 6 | 1,474 | — |
| Bloomingdale VillasSOL Properties | 4 | — | — |
| Marbella VillageVictory Heights Real Estate Development | 4 | — | — |
| Victory Heights VillasDubai Sports City (DSC) | 1 | — | — |
| MorellaDubai Sports City (DSC) | 2 | — | — |
Biggest sales, last 3 months
| Price | Property | Date |
|---|---|---|
| AED 20.8M | 5+ BR Villa · 8,666 sqftNovelia · Victory Heights | 23 Sept |
| AED 15.9M | 5+ BR Villa · 5,833 sqftNovelia · Victory Heights | 14 Oct |
Questions about Novelia
How many properties were sold in Novelia in the last year?
3 sales worth AED 51.0M were registered in the last 12 months: 0% developer off-plan, 0% off-plan resales and 100% secondary (ready) sales.
What is the average rent in Novelia?
The median annual rent on leases registered in the last three months was AED 530K.
Source: Dubai Land Department registrations, data through Thu, 22 Oct 2026. Medians need at least five sales; like-for-like changes compare the same market, property type and bedroom count. DLD files townhouses as villas — we split them out where the project or unit name says townhouse.
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