Market bulletin · Thu, 22 Oct 2026
Estella: 1 sales worth AED 9.00M in 30 days
Estella recorded 1 sale worth AED 9.00M in the 30 days to Thu, 22 Oct 2026. Over the last week 0 sales were registered (AED 0), against 0 the week before.
By market over 12 months: secondary (ready) sales 100%.
In Victory Heights, Estella ranked #5 of 11 leading projects by 12-month sales value; it is developed by Dubai Sports City (DSC).
Leases registered in the last three months had a median annual rent of AED 397K. The best gross yield is on 5+ BR villas & townhouses at about 4.2%.
Median AED/sqft
Monthly median of all registered sales
View data table
| Date | AED/sqft |
|---|---|
| Oct 26 | — |
| Sept 26 | — |
| Aug 26 | — |
| Jul 26 | — |
| Jun 26 | — |
| May 26 | — |
| Apr 26 | — |
| Mar 26 | — |
| Feb 26 | — |
| Jan 26 | — |
| Dec 25 | — |
| Nov 25 | — |
| Oct 25 | — |
| Sept 25 | AED 2,083 |
| Aug 25 | — |
| Jul 25 | — |
| Jun 25 | — |
| May 25 | — |
| Apr 25 | AED 1,458 |
| Mar 25 | — |
| Feb 25 | — |
| Jan 25 | — |
| Dec 24 | — |
| Nov 24 | — |
Sales per month
Registered sales by market
View data table
| Date | Off-plan (developer) | Off-plan resale | Secondary (ready) |
|---|---|---|---|
| Oct 26 | 0 | 0 | 1 |
| Sept 26 | 0 | 0 | 0 |
| Aug 26 | 0 | 0 | 0 |
| Jul 26 | 0 | 0 | 1 |
| Jun 26 | 0 | 0 | 0 |
| May 26 | 0 | 0 | 0 |
| Apr 26 | 0 | 0 | 0 |
| Mar 26 | 0 | 0 | 1 |
| Feb 26 | 0 | 0 | 0 |
| Jan 26 | 0 | 0 | 0 |
| Dec 25 | 0 | 0 | 0 |
| Nov 25 | 0 | 0 | 3 |
Period comparison
This market against its own past: each window vs the one before it and vs the same window a year earlier.
| Window | Sales | vs prior | Value | AED/sqft | vs prior |
|---|---|---|---|---|---|
| Last 1 month | 1 | — | AED 9.00M | — | — |
| Last 3 months | 1 | unchanged 0.0% | AED 9.00M | — | — |
| Last 6 months | 2 | down 60.0% | AED 19.8M | — | — |
| Last 12 months | 7 | down 70.8% | AED 76.2M | 2,604 | up 63.7% |
Raw medians — the headline change above is like-for-like (same market, type and bedrooms).
| Market | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Secondary (ready) | 7 | 100% | AED 10.0M | 2,604 | up 63.7% |
| Bedrooms | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| 3 bedrooms | 1 | 14% | — | — | — |
| 4 bedrooms | 1 | 14% | — | — | — |
| 5+ bedrooms | 5 | 71% | AED 10.0M | 2,604 | up 47.9% |
| Price | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| AED 2M–10M | 3 | 43% | — | — | — |
| AED 10M–50M | 4 | 57% | — | — | — |
Rents & yields
Leases registered with Ejari / DLD.
Median annual rent
Monthly median of registered leases (new and renewed)
View data table
| Date | Annual rent |
|---|---|
| Oct 26 | — |
| Sept 26 | — |
| Aug 26 | AED 397K |
| Jul 26 | — |
| Jun 26 | — |
| May 26 | — |
| Apr 26 | — |
| Mar 26 | — |
| Feb 26 | — |
| Jan 26 | — |
| Dec 25 | — |
| Nov 25 | — |
| Oct 25 | — |
| Sept 25 | — |
| Aug 25 | — |
| Jul 25 | — |
| Jun 25 | — |
| May 25 | — |
| Apr 25 | — |
| Mar 25 | — |
| Feb 25 | — |
| Jan 25 | — |
| Dec 24 | — |
| Nov 24 | — |
- Leases (12M)
- 55
- New leases
- 43.6%
- Median rent 3M
- AED 397K
- Rent/sqft 3M
- AED 95
| 5+ BR villas & townhouses | AED 420K / AED 10.0M | 4.2% |
|---|
| Bedrooms | Leases | Median rent | New leases | AED/sqft/yr |
|---|---|---|---|---|
| 4 BR | 10 | AED 305K | — | 81 |
| 5+ BR | 28 | AED 420K | — | 104 |
Competing projects in Victory Heights
CompareOther projects trading in the same community
| Name | Sales 12M | AED/sqft | 3M |
|---|---|---|---|
| CarmenDubai Sports City (DSC) | 9 | 2,700 | — |
| CalidaDubai Sports City (DSC) | 6 | 2,606 | — |
| OliviaDubai Sports City (DSC) | 12 | 1,469 | — |
| EsmeraldaDubai Sports City (DSC) | 8 | 2,221 | — |
| NoveliaDubai Sports City (DSC) | 3 | — | — |
| Sevilla - Marbella Phase 2Victory Heights Real Estate Development | 6 | 1,474 | — |
| Bloomingdale VillasSOL Properties | 4 | — | — |
| Marbella VillageVictory Heights Real Estate Development | 4 | — | — |
| Victory Heights VillasDubai Sports City (DSC) | 1 | — | — |
| MorellaDubai Sports City (DSC) | 2 | — | — |
Biggest sales, last 3 months
| Price | Property | Date |
|---|---|---|
| AED 9.00M | 5+ BR Villa · 3,841 sqftEstella · Victory Heights | 6 Oct |
Questions about Estella
How many properties were sold in Estella in the last year?
7 sales worth AED 76.2M were registered in the last 12 months: 0% developer off-plan, 0% off-plan resales and 100% secondary (ready) sales.
What is the average rent in Estella?
The median annual rent on leases registered in the last three months was AED 397K, and the best gross rental yield is about 4.2%.
Source: Dubai Land Department registrations, data through Thu, 22 Oct 2026. Medians need at least five sales; like-for-like changes compare the same market, property type and bedroom count. DLD files townhouses as villas — we split them out where the project or unit name says townhouse.
BT AI Market Desk
Get every brief in your inbox
Create a free BT AI account to receive the daily, weekly and monthly reports by email, and search every Dubai Land Department sale and rental behind them.