Market bulletin · Thu, 22 Oct 2026
Serenia Living - Tower 1: 11 sales worth AED 100M in 30 days
Serenia Living - Tower 1 recorded 11 sales worth AED 100M in the 30 days to Thu, 22 Oct 2026, up 1000.0% on the previous 30 days. Over the last week 6 sales were registered (AED 57.7M), against 2 the week before.
The median sale over the last three months was AED 9.30M, or AED 4,587/sqft.
By market over 12 months: off-plan resales 38.5%, secondary (ready) sales 61.5%.
In Palm Jumeirah, Serenia Living - Tower 1 ranked #11 of 11 leading projects by 12-month sales value; it is developed by Palma Real Estate.
Leases registered in the last three months had a median annual rent of AED 510K. The best gross yield is on 2 BR apartments at about 5.7%.
Median AED/sqft
Monthly median of all registered sales
View data table
| Date | AED/sqft |
|---|---|
| Oct 26 | AED 4,587 |
| Sept 26 | — |
| Aug 26 | — |
| Jul 26 | — |
| Jun 26 | — |
| May 26 | — |
| Apr 26 | — |
| Mar 26 | — |
| Feb 26 | — |
| Jan 26 | — |
| Dec 25 | — |
| Nov 25 | — |
| Oct 25 | — |
| Sept 25 | — |
| Aug 25 | — |
| Jul 25 | — |
| Jun 25 | — |
| May 25 | — |
| Apr 25 | — |
| Mar 25 | — |
| Feb 25 | — |
| Jan 25 | — |
| Dec 24 | — |
| Nov 24 | — |
Sales per month
Registered sales by market
View data table
| Date | Off-plan (developer) | Off-plan resale | Secondary (ready) |
|---|---|---|---|
| Oct 26 | 0 | 0 | 10 |
| Sept 26 | 0 | 0 | 2 |
| Aug 26 | 0 | 0 | 1 |
| Jul 26 | 0 | 0 | 1 |
| Jun 26 | 0 | 0 | 1 |
| May 26 | 0 | 0 | 1 |
| Apr 26 | 0 | 0 | 0 |
| Mar 26 | 0 | 0 | 0 |
| Feb 26 | 0 | 4 | 0 |
| Jan 26 | 0 | 2 | 0 |
| Dec 25 | 0 | 2 | 0 |
| Nov 25 | 0 | 1 | 0 |
Period comparison
This market against its own past: each window vs the one before it and vs the same window a year earlier.
| Window | Sales | vs prior | Value | AED/sqft | vs prior |
|---|---|---|---|---|---|
| Last 1 month | 11 | up 1000.0% | AED 100M | 4,587 | — |
| Last 3 months | 13 | up 333.3% | AED 119M | 4,587 | — |
| Last 6 months | 16 | up 60.0% | AED 140M | 4,550 | down 0.1% |
| Last 12 months | 26 | up 30.0% | AED 225M | 4,556 | up 11.0% |
Raw medians — the headline change above is like-for-like (same market, type and bedrooms).
| Market | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Off-plan resale | 10 | 38% | AED 8.94M | 4,556 | up 8.1% |
| Secondary (ready) | 16 | 62% | AED 8.70M | 4,550 | — |
| Bedrooms | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| 2 bedrooms | 26 | 100% | AED 8.70M | 4,556 | up 11.0% |
| Price | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| AED 2M–10M | 20 | 77% | AED 8.50M | 4,512 | up 9.9% |
| AED 10M–50M | 6 | 23% | AED 10.7M | 5,081 | — |
Rents & yields
Leases registered with Ejari / DLD.
Median annual rent
Monthly median of registered leases (new and renewed)
View data table
| Date | Annual rent |
|---|---|
| Oct 26 | — |
| Sept 26 | — |
| Aug 26 | — |
| Jul 26 | — |
| Jun 26 | — |
- Leases (12M)
- 21
- New leases
- 100%
- Median rent 3M
- AED 510K
- Rent/sqft 3M
- AED 273
| 2 BR apartments | AED 500K / AED 8.70M | 5.7% |
|---|
| Bedrooms | Leases | Median rent | New leases | AED/sqft/yr |
|---|---|---|---|---|
| 2 BR | 19 | AED 500K | AED 500K | 273 |
Competing projects in Palm Jumeirah
CompareOther projects trading in the same community
| Name | Sales 12M | AED/sqft | 3M |
|---|---|---|---|
| Bella - Passo Building 2Beyond Developments | 59 | 5,664 | up 6.2% |
| Passo Building 1Beyond Developments | 60 | 5,723 | — |
| Como Residences | 11 | 5,624 | — |
| Signature Villas Frond G (Al Shishi)Nakheel | 4 | — | — |
| Signature Villas Frond N (Al Naghal)Nakheel | 6 | 9,358 | — |
| The Royal Atlantis ResidencesAtlantis The Palm 2 Development | 16 | 8,446 | — |
| Avita - Passo Building 1Beyond Developments | 47 | 6,403 | — |
| Signature Villas Frond F (Al Yabri)Nakheel | 3 | — | — |
| Six Senses Residences The PalmSelect Group | 14 | 6,933 | — |
| The Alba Residences 1Omniyat Properties | 6 | 8,770 | — |
Biggest sales, last 3 months
| Price | Property | Date |
|---|---|---|
| AED 10.8M | 2 BR Apartment · 2,355 sqftSerenia Living - Tower 1 · Palm Jumeirah | 6 Oct |
| AED 10.8M | 2 BR Apartment · 2,355 sqftSerenia Living - Tower 1 · Palm Jumeirah | 16 Oct |
| AED 10.6M | 2 BR Apartment · 2,032 sqftSerenia Living - Tower 1 · Palm Jumeirah | 16 Oct |
| AED 10.1M | 2 BR Apartment · 2,032 sqftSerenia Living - Tower 1 · Palm Jumeirah | 7 Aug |
| AED 9.55M | 2 BR Apartment · 1,890 sqftSerenia Living - Tower 1 · Palm Jumeirah | 20 Oct |
| AED 9.40M | 2 BR Apartment · 2,200 sqftSerenia Living - Tower 1 · Palm Jumeirah | 21 Oct |
Questions about Serenia Living - Tower 1
What is the average price per sqft in Serenia Living - Tower 1?
The median sale price in Serenia Living - Tower 1 over the last three months was AED 4,587 per sqft (median sale AED 9.30M), based on 13 sales registered with Dubai Land Department.
How many properties were sold in Serenia Living - Tower 1 in the last year?
26 sales worth AED 225M were registered in the last 12 months: 0% developer off-plan, 39% off-plan resales and 62% secondary (ready) sales.
What is the average rent in Serenia Living - Tower 1?
The median annual rent on leases registered in the last three months was AED 510K, and the best gross rental yield is about 5.7%.
Source: Dubai Land Department registrations, data through Thu, 22 Oct 2026. Medians need at least five sales; like-for-like changes compare the same market, property type and bedroom count. DLD files townhouses as villas — we split them out where the project or unit name says townhouse.
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