Community · #129 by 12M value
Serena
Market bulletin · Thu, 22 Oct 2026
Serena: 8 sales worth AED 24.6M in 30 days
Serena recorded 8 sales worth AED 24.6M in the 30 days to Thu, 22 Oct 2026, up 300.0% on the previous 30 days. Over the last week 2 sales were registered (AED 6.77M), against 0 the week before.
The median sale over the last three months was AED 3.20M, or AED 1,440/sqft — like-for-like prices per sqft up 12.6% on a year earlier. Monthly medians over the past year ranged from AED 1,400/sqft to AED 1,668/sqft.
By market over 12 months: secondary (ready) sales 100%.
Casa Dora was the most active project by value over 12 months (24 sales, AED 77.2M), and Dubai Properties the leading developer with 100% of value.
Leases registered in the last three months had a median annual rent of AED 150K; like-for-like rent per sqft is down 1.2% on the previous three months. The best gross yield is on 2 BR villas & townhouses at about 5.4%.
Median AED/sqft
Monthly median of all registered sales
View data table
| Date | AED/sqft |
|---|---|
| Oct 26 | — |
| Sept 26 | AED 1,409 |
| Aug 26 | — |
| Jul 26 | AED 1,668 |
| Jun 26 | — |
| May 26 | AED 1,595 |
| Apr 26 | AED 1,621 |
| Mar 26 | AED 1,400 |
| Feb 26 | — |
| Jan 26 | AED 1,534 |
| Dec 25 | — |
| Nov 25 | — |
| Oct 25 | AED 1,522 |
| Sept 25 | AED 1,229 |
| Aug 25 | AED 1,181 |
| Jul 25 | AED 1,322 |
| Jun 25 | AED 1,556 |
| May 25 | AED 1,481 |
| Apr 25 | AED 1,282 |
| Mar 25 | AED 1,278 |
| Feb 25 | AED 1,204 |
| Jan 25 | AED 1,150 |
| Dec 24 | AED 1,268 |
| Nov 24 | AED 1,174 |
Sales per month
Registered sales by market
View data table
| Date | Off-plan (developer) | Off-plan resale | Secondary (ready) |
|---|---|---|---|
| Oct 26 | 0 | 0 | 4 |
| Sept 26 | 0 | 0 | 6 |
| Aug 26 | 0 | 0 | 0 |
| Jul 26 | 0 | 0 | 8 |
| Jun 26 | 0 | 0 | 4 |
| May 26 | 0 | 0 | 5 |
| Apr 26 | 0 | 0 | 5 |
| Mar 26 | 0 | 0 | 5 |
| Feb 26 | 0 | 0 | 3 |
| Jan 26 | 0 | 0 | 10 |
| Dec 25 | 0 | 0 | 4 |
| Nov 25 | 0 | 0 | 3 |
Period comparison
This market against its own past: each window vs the one before it and vs the same window a year earlier.
| Window | Sales | vs prior | Value | AED/sqft | vs prior |
|---|---|---|---|---|---|
| Last 1 month | 8 | up 300.0% | AED 24.6M | 1,440 | — |
| Last 3 months | 12 | down 25.0% | AED 36.3M | 1,440 | down 11.5% |
| Last 6 months | 28 | down 6.7% | AED 86.6M | 1,562 | up 1.1% |
| Last 12 months | 59 | down 76.2% | AED 186M | 1,557 | up 22.8% |
Raw medians — the headline change above is like-for-like (same market, type and bedrooms).
| Market | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Secondary (ready) | 59 | 100% | AED 3.15M | 1,557 | up 22.8% |
| Bedrooms | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| 2 bedrooms | 12 | 20% | AED 2.52M | 1,395 | up 12.5% |
| 3 bedrooms | 47 | 80% | AED 3.35M | 1,569 | up 22.0% |
| Price | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| AED 2M–10M | 59 | 100% | AED 3.15M | 1,557 | up 16.7% |
Rents & yields
Leases registered with Ejari / DLD.
Median annual rent
Monthly median of registered leases (new and renewed)
View data table
| Date | Annual rent |
|---|---|
| Oct 26 | AED 140K |
| Sept 26 | AED 143K |
| Aug 26 | AED 155K |
| Jul 26 | AED 150K |
| Jun 26 | AED 148K |
| May 26 | AED 137K |
| Apr 26 | AED 150K |
| Mar 26 | AED 148K |
| Feb 26 | AED 150K |
| Jan 26 | AED 149K |
| Dec 25 | AED 150K |
| Nov 25 | AED 142K |
| Oct 25 | AED 147K |
| Sept 25 | AED 150K |
| Aug 25 | AED 155K |
| Jul 25 | AED 153K |
| Jun 25 | AED 150K |
| May 25 | AED 145K |
| Apr 25 | AED 141K |
| Mar 25 | AED 137K |
| Feb 25 | AED 140K |
| Jan 25 | AED 140K |
| Dec 24 | AED 146K |
| Nov 24 | AED 136K |
- Leases (12M)
- 693
- New leases
- 43%
- Median rent 3M
- AED 150K
- Rent/sqft 3M
- AED 73
| 2 BR villas & townhouses | AED 135K / AED 2.52M | 5.4% |
|---|---|---|
| 3 BR villas & townhouses | AED 160K / AED 3.35M | 4.8% |
| Bedrooms | Leases | Median rent | New leases | AED/sqft/yr |
|---|---|---|---|---|
| 2 BR | 169 | AED 135K | AED 137K | 74 |
| 3 BR | 330 | AED 160K | AED 162K | 74 |
Top projects
By sales value, last 12 months
| Project | Sales 12M | AED/sqft | 3M |
|---|---|---|---|
| Casa DoraSerena | 24 | 1,425 | — |
| Casa VivaSerena | 19 | — | — |
| Bella CasaSerena | 16 | — | — |
Developers in Serena
Their sales here only, last 12 months
| Developer | Sales 12M | AED/sqft | Share |
|---|---|---|---|
| Dubai Properties | 59 | 1,557 | 100% |
Similarly priced communities
CompareCommunities with the closest 12-month median AED/sqft
| Name | Sales 12M | AED/sqft | 3M |
|---|---|---|---|
| Arjan | 2,874 | 1,489 | down 1.6% |
| Dubai Academic & Outsource City | 115 | 1,561 | — |
| Jebel Ali | 380 | 1,563 | — |
| Arabian Ranches Phase 3 | 311 | 1,545 | up 1.6% |
| Mudon | 438 | 1,491 | down 1.6% |
| Dubai Investment Park Second | 3,029 | 1,476 | up 15.0% |
| Emaar South | 1,101 | 1,695 | up 3.2% |
| Falcon City of Wonders | 316 | 1,469 | down 8.6% |
Biggest sales, last 3 months
| Price | Property | Date |
|---|---|---|
| AED 3.60M | 3 BR Villa · 2,295 sqftCasa Dora | 6 Oct |
| AED 3.50M | 3 BR Villa · 2,267 sqftBella Casa | 22 Oct |
| AED 3.45M | 3 BR Villa · 2,295 sqftCasa Dora | 25 Sept |
| AED 3.38M | 3 BR Villa · 2,296 sqftCasa Dora | 7 Sept |
| AED 3.30M | 3 BR Villa · 2,267 sqftBella Casa | 23 Sept |
| AED 3.27M | 3 BR Villa · 2,295 sqftCasa Dora | 21 Oct |
Questions about Serena
What is the average price per sqft in Serena?
The median sale price in Serena over the last three months was AED 1,440 per sqft (median sale AED 3.20M), based on 12 sales registered with Dubai Land Department.
Are property prices in Serena going up?
Like-for-like prices per sqft are up 12.6% on a year earlier and flat over three months.
How many properties were sold in Serena in the last year?
59 sales worth AED 186M were registered in the last 12 months: 0% developer off-plan, 0% off-plan resales and 100% secondary (ready) sales.
What is the average rent in Serena?
The median annual rent on leases registered in the last three months was AED 150K, and the best gross rental yield is about 5.4%.
Source: Dubai Land Department registrations, data through Thu, 22 Oct 2026. Medians need at least five sales; like-for-like changes compare the same market, property type and bedroom count. DLD files townhouses as villas — we split them out where the project or unit name says townhouse.
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