Market bulletin · Thu, 22 Oct 2026
The Sterling Tower 1 (The East House): 2 sales worth AED 3.27M in 30 days
The Sterling Tower 1 (The East House) recorded 2 sales worth AED 3.27M in the 30 days to Thu, 22 Oct 2026. Over the last week 0 sales were registered (AED 0), against 0 the week before.
By market over 12 months: secondary (ready) sales 100%.
In Business Bay, The Sterling Tower 1 (The East House) ranked #11 of 11 leading projects by 12-month sales value; it is developed by Omniyat Properties.
Leases registered in the last three months had a median annual rent of AED 125K. The best gross yield is on Studio apartments at about 6.8%.
Median AED/sqft
Monthly median of all registered sales
View data table
| Date | AED/sqft |
|---|---|
| Oct 26 | — |
| Sept 26 | — |
| Aug 26 | — |
| Jul 26 | — |
| Jun 26 | — |
| May 26 | — |
| Apr 26 | — |
| Mar 26 | — |
| Feb 26 | — |
| Jan 26 | — |
| Dec 25 | AED 2,322 |
| Nov 25 | — |
| Oct 25 | — |
| Sept 25 | — |
| Aug 25 | — |
| Jul 25 | — |
| Jun 25 | — |
| May 25 | — |
| Apr 25 | AED 2,043 |
| Mar 25 | AED 2,267 |
| Feb 25 | AED 2,171 |
| Jan 25 | AED 1,921 |
| Dec 24 | — |
| Nov 24 | AED 2,189 |
Sales per month
Registered sales by market
View data table
| Date | Off-plan (developer) | Off-plan resale | Secondary (ready) |
|---|---|---|---|
| Oct 26 | 0 | 0 | 2 |
| Sept 26 | 0 | 0 | 0 |
| Aug 26 | 0 | 0 | 0 |
| Jul 26 | 0 | 0 | 0 |
| Jun 26 | 0 | 0 | 1 |
| May 26 | 0 | 0 | 0 |
| Apr 26 | 0 | 0 | 2 |
| Mar 26 | 0 | 0 | 0 |
| Feb 26 | 0 | 0 | 2 |
| Jan 26 | 0 | 0 | 1 |
| Dec 25 | 0 | 0 | 6 |
| Nov 25 | 0 | 0 | 3 |
Period comparison
This market against its own past: each window vs the one before it and vs the same window a year earlier.
| Window | Sales | vs prior | Value | AED/sqft | vs prior |
|---|---|---|---|---|---|
| Last 1 month | 2 | — | AED 3.27M | — | — |
| Last 3 months | 2 | unchanged 0.0% | AED 3.27M | — | — |
| Last 6 months | 4 | down 69.2% | AED 7.72M | — | — |
| Last 12 months | 17 | down 76.4% | AED 29.3M | 2,358 | up 7.8% |
Raw medians — the headline change above is like-for-like (same market, type and bedrooms).
| Market | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Secondary (ready) | 17 | 100% | AED 2.03M | 2,358 | up 7.8% |
| Bedrooms | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Studio | 6 | 35% | AED 1.13M | 2,618 | up 12.1% |
| 1 bedroom | 9 | 53% | AED 2.17M | 2,233 | up 8.7% |
| 2 bedrooms | 2 | 12% | — | — | — |
| Price | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Under AED 2M | 8 | 47% | AED 1.09M | 2,579 | up 12.8% |
| AED 2M–10M | 9 | 53% | AED 2.30M | 2,286 | up 6.0% |
Rents & yields
Leases registered with Ejari / DLD.
Median annual rent
Monthly median of registered leases (new and renewed)
View data table
| Date | Annual rent |
|---|---|
| Oct 26 | — |
| Sept 26 | AED 135K |
| Aug 26 | AED 123K |
| Jul 26 | — |
| Jun 26 | — |
| May 26 | — |
| Apr 26 | — |
| Mar 26 | — |
| Feb 26 | — |
| Jan 26 | AED 148K |
| Dec 25 | AED 150K |
| Nov 25 | — |
| Oct 25 | — |
| Sept 25 | AED 150K |
| Aug 25 | — |
| Jul 25 | — |
| Jun 25 | — |
| May 25 | AED 140K |
| Apr 25 | — |
| Mar 25 | — |
| Feb 25 | — |
| Jan 25 | AED 153K |
| Dec 24 | — |
| Nov 24 | — |
- Leases (12M)
- 100
- New leases
- 69%
- Median rent 3M
- AED 125K
- Rent/sqft 3M
- AED 131
| Studio apartments | AED 76K / AED 1.13M | 6.8% |
|---|---|---|
| 1 BR apartments | AED 140K / AED 2.17M | 6.4% |
| Bedrooms | Leases | Median rent | New leases | AED/sqft/yr |
|---|---|---|---|---|
| Studio | 16 | AED 76K | AED 75K | 161 |
| 1 BR | 48 | AED 140K | AED 140K | 131 |
| 2 BR | 17 | AED 176K | — | 126 |
Competing projects in Business Bay
CompareOther projects trading in the same community
| Name | Sales 12M | AED/sqft | 3M |
|---|---|---|---|
| Bugatti ResidencesBinghatti | 26 | 5,436 | — |
| DWTN Residences - Downtown ResidencesDeyaar Development | 294 | 2,773 | — |
| Al Habtoor TowerAl Habtoor Group | 177 | 2,661 | — |
| One by BinghattiBinghatti | 172 | 2,205 | up 2.7% |
| Tiger Sky TowerTiger Properties - Tiger Real Estate | 156 | 2,350 | — |
| Volante 2Xtreme Vision | 12 | 3,491 | — |
| Burj Binghatti by Jacob & CoBinghatti | 27 | 3,523 | — |
| Avarra - Business Bay Palace ResidencesEmaar Properties | 59 | 3,460 | — |
| One River PointEllington Properties Development | 79 | 2,714 | — |
| Bayz 102 By DanubeDanube Properties | 93 | 2,955 | — |
Biggest sales, last 3 months
| Price | Property | Date |
|---|---|---|
| AED 2.17M | 1 BR Apartment · 972 sqftThe Sterling Tower 1 (The East House) · Business Bay | 6 Oct |
| AED 1.10M | Studio Apartment · 420 sqftThe Sterling Tower 1 (The East House) · Business Bay | 1 Oct |
Questions about The Sterling Tower 1 (The East House)
How many properties were sold in The Sterling Tower 1 (The East House) in the last year?
17 sales worth AED 29.3M were registered in the last 12 months: 0% developer off-plan, 0% off-plan resales and 100% secondary (ready) sales.
What is the average rent in The Sterling Tower 1 (The East House)?
The median annual rent on leases registered in the last three months was AED 125K, and the best gross rental yield is about 6.8%.
Source: Dubai Land Department registrations, data through Thu, 22 Oct 2026. Medians need at least five sales; like-for-like changes compare the same market, property type and bedroom count. DLD files townhouses as villas — we split them out where the project or unit name says townhouse.
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