Market bulletin · Thu, 22 Oct 2026
Serene Gardens by Prescott: 1 sales worth AED 990K in 30 days
Serene Gardens by Prescott recorded 1 sale worth AED 990K in the 30 days to Thu, 22 Oct 2026. Over the last week 0 sales were registered (AED 0), against 0 the week before.
By market over 12 months: developer off-plan sales 4.8%, off-plan resales 95.2%.
In Al Furjan, Serene Gardens by Prescott ranked #11 of 11 leading projects by 12-month sales value; it is developed by Prescott Real Estate. Its first registered sale was on 26 September 2023.
Median AED/sqft
Monthly median of all registered sales
View data table
| Date | AED/sqft |
|---|---|
| Oct 26 | — |
| Sept 26 | — |
| Aug 26 | — |
| Jul 26 | — |
| Jun 26 | — |
| May 26 | — |
| Apr 26 | — |
| Mar 26 | — |
| Feb 26 | — |
| Jan 26 | — |
| Dec 25 | — |
| Nov 25 | — |
| Oct 25 | — |
| Sept 25 | — |
| Aug 25 | — |
| Jul 25 | — |
| Jun 25 | — |
| May 25 | — |
| Apr 25 | — |
| Mar 25 | — |
| Feb 25 | — |
| Jan 25 | — |
| Dec 24 | — |
| Nov 24 | — |
Sales per month
Registered sales by market
View data table
| Date | Off-plan (developer) | Off-plan resale | Secondary (ready) |
|---|---|---|---|
| Oct 26 | 0 | 1 | 0 |
| Sept 26 | 0 | 0 | 0 |
| Aug 26 | 0 | 1 | 0 |
| Jul 26 | 0 | 4 | 0 |
| Jun 26 | 0 | 2 | 0 |
| May 26 | 0 | 1 | 0 |
| Apr 26 | 1 | 0 | 0 |
| Mar 26 | 0 | 1 | 0 |
| Feb 26 | 0 | 2 | 0 |
| Jan 26 | 0 | 3 | 0 |
| Dec 25 | 0 | 1 | 0 |
| Nov 25 | 0 | 4 | 0 |
Period comparison
This market against its own past: each window vs the one before it and vs the same window a year earlier.
| Window | Sales | vs prior | Value | AED/sqft | vs prior |
|---|---|---|---|---|---|
| Last 1 month | 1 | — | AED 990K | — | — |
| Last 3 months | 2 | down 71.4% | AED 1.97M | — | — |
| Last 6 months | 9 | down 25.0% | AED 10.5M | 1,313 | down 3.9% |
| Last 12 months | 21 | up 110.0% | AED 22.3M | 1,313 | up 5.9% |
Raw medians — the headline change above is like-for-like (same market, type and bedrooms).
| Market | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Off-plan (developer) | 1 | 5% | — | — | — |
| Off-plan resale | 20 | 95% | AED 1.01M | 1,322 | up 6.6% |
| Bedrooms | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Studio | 4 | 19% | — | — | — |
| 1 bedroom | 12 | 57% | AED 1.01M | 1,271 | up 6.0% |
| 2 bedrooms | 5 | 24% | AED 1.52M | 1,297 | — |
| Price | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Under AED 2M | 21 | 100% | AED 1.03M | 1,313 | up 5.9% |
Competing projects in Al Furjan
CompareOther projects trading in the same community
| Name | Sales 12M | AED/sqft | 3M |
|---|---|---|---|
| Al Furjan Villas Phase 2Nakheel | 87 | 1,337 | — |
| Tilal Al Furjan Phase 1Nakheel | 36 | 1,714 | — |
| Al Furjan Villas Phase 1Nakheel | 36 | 1,710 | — |
| Tilal Al Furjan Phase 2Nakheel | 20 | 1,823 | — |
| Azizi CentralAzizi Developments | 61 | 1,175 | — |
| Murooj Al Furjan Phase 2Nakheel | 15 | 2,133 | — |
| Azizi ZainAzizi Developments | 60 | 1,197 | — |
| Murooj Al Furjan WestNakheel | 19 | 2,034 | — |
| Minati Homes 1Januss Real Estate Developers | 51 | 1,379 | — |
| Bellagio by Sunrise 2Sunrise Capital Real Estate Development | 61 | 1,414 | — |
Biggest sales, last 3 months
| Price | Property | Date |
|---|---|---|
| AED 990K | 1 BR Apartment · 660 sqftSerene Gardens by Prescott · Al Furjan | 6 Oct |
| AED 980K | 1 BR Apartment · 713 sqftSerene Gardens by Prescott · Al Furjan | 1 Aug |
Questions about Serene Gardens by Prescott
How many properties were sold in Serene Gardens by Prescott in the last year?
21 sales worth AED 22.3M were registered in the last 12 months: 5% developer off-plan, 95% off-plan resales and 0% secondary (ready) sales.
Source: Dubai Land Department registrations, data through Thu, 22 Oct 2026. Medians need at least five sales; like-for-like changes compare the same market, property type and bedroom count. DLD files townhouses as villas — we split them out where the project or unit name says townhouse.
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