Developer · #82 by 12M value
Prescott Real Estate
Market bulletin · Thu, 22 Oct 2026
Prescott Real Estate: median AED 1,656/sqft, up 1.4% over three months on 63 sales
Prescott Real Estate recorded 24 sales worth AED 32.8M in the 30 days to Thu, 22 Oct 2026, up 9.1% on the previous 30 days. Over the last week 8 sales were registered (AED 12.9M), against 2 the week before.
The median sale over the last three months was AED 1.20M, or AED 1,656/sqft — like-for-like prices per sqft up 1.4% on the previous three months and up 35.2% on a year earlier. Monthly medians over the past year ranged from AED 1,385/sqft to AED 1,858/sqft.
By market over 12 months: developer off-plan sales 40.8%, off-plan resales 21.2%, secondary (ready) sales 38%. Off-plan resales traded at a median 33.5% discount to developer prices per sqft.
Prescott Real Estate registered 255 sales worth AED 344M in 12 months across 8 communities, ranking #82 among Dubai developers by value. Its most active project was The Caden (62 sales).
Median AED/sqft
Monthly median of all registered sales
View data table
| Date | AED/sqft |
|---|---|
| Oct 26 | AED 1,747 |
| Sept 26 | AED 1,689 |
| Aug 26 | AED 1,550 |
| Jul 26 | AED 1,385 |
| Jun 26 | AED 1,532 |
| May 26 | AED 1,653 |
| Apr 26 | AED 1,600 |
| Mar 26 | AED 1,680 |
| Feb 26 | AED 1,858 |
| Jan 26 | AED 1,686 |
| Dec 25 | AED 1,573 |
| Nov 25 | AED 1,412 |
| Oct 25 | AED 1,638 |
| Sept 25 | AED 1,553 |
| Aug 25 | AED 1,316 |
| Jul 25 | AED 1,510 |
| Jun 25 | AED 1,494 |
| May 25 | AED 1,514 |
| Apr 25 | AED 1,427 |
| Mar 25 | AED 1,435 |
| Feb 25 | AED 1,463 |
| Jan 25 | AED 1,519 |
| Dec 24 | AED 1,445 |
| Nov 24 | AED 1,213 |
Off-plan vs resale vs secondary
Monthly median AED/sqft by market (months with 10+ sales)
View data table
| Date | Off-plan (developer) | Off-plan resale | Secondary (ready) |
|---|---|---|---|
| Oct 26 | — | — | — |
| Sept 26 | AED 2,277 | — | AED 1,247 |
| Aug 26 | — | — | AED 1,505 |
| Jul 26 | — | — | — |
| Jun 26 | — | — | — |
| May 26 | — | — | — |
| Apr 26 | AED 2,180 | — | AED 1,520 |
| Mar 26 | AED 2,223 | — | — |
| Feb 26 | AED 2,102 | — | — |
| Jan 26 | — | — | — |
| Dec 25 | AED 1,680 | — | AED 1,540 |
| Nov 25 | — | — | AED 765 |
| Oct 25 | AED 1,743 | AED 1,612 | AED 1,314 |
| Sept 25 | — | — | AED 1,300 |
| Aug 25 | — | — | AED 743 |
| Jul 25 | AED 1,557 | AED 1,483 | AED 1,472 |
| Jun 25 | AED 1,510 | — | AED 1,481 |
| May 25 | AED 1,580 | — | AED 1,446 |
| Apr 25 | AED 1,473 | — | AED 1,195 |
| Mar 25 | AED 1,522 | — | AED 1,231 |
| Feb 25 | AED 1,588 | — | AED 1,197 |
| Jan 25 | AED 1,599 | — | AED 1,457 |
| Dec 24 | AED 1,564 | — | AED 1,176 |
| Nov 24 | AED 1,207 | AED 1,307 | AED 1,117 |
Sales per month
Registered sales by market
View data table
| Date | Off-plan (developer) | Off-plan resale | Secondary (ready) |
|---|---|---|---|
| Oct 26 | 5 | 2 | 5 |
| Sept 26 | 16 | 3 | 10 |
| Aug 26 | 5 | 1 | 13 |
| Jul 26 | 2 | 7 | 7 |
| Jun 26 | 1 | 2 | 4 |
| May 26 | 5 | 2 | 6 |
| Apr 26 | 10 | 2 | 10 |
| Mar 26 | 11 | 7 | 6 |
| Feb 26 | 11 | 4 | 4 |
| Jan 26 | 8 | 6 | 4 |
| Dec 25 | 22 | 7 | 11 |
| Nov 25 | 7 | 7 | 12 |
Period comparison
This market against its own past: each window vs the one before it and vs the same window a year earlier.
| Window | Sales | vs prior | Value | AED/sqft | vs prior |
|---|---|---|---|---|---|
| Last 1 month | 24 | up 9.1% | AED 32.8M | 1,661 | down 18.4% |
| Last 3 months | 63 | up 65.8% | AED 91.4M | 1,656 | up 8.5% |
| Last 6 months | 101 | down 31.3% | AED 142M | 1,557 | down 1.3% |
| Last 12 months | 255 | down 71.7% | AED 344M | 1,578 | up 8.2% |
Raw medians — the headline change above is like-for-like (same market, type and bedrooms).
| Market | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Off-plan (developer) | 104 | 41% | AED 1.80M | 2,158 | up 40.9% |
| Off-plan resale | 54 | 21% | AED 1.02M | 1,435 | down 2.0% |
| Secondary (ready) | 97 | 38% | AED 725K | 1,489 | up 18.6% |
| Bedrooms | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Studio | 70 | 27% | AED 696K | 1,664 | up 1.5% |
| 1 bedroom | 124 | 49% | AED 1.18M | 1,506 | up 8.0% |
| 2 bedrooms | 55 | 22% | AED 1.74M | 1,313 | up 13.8% |
| 3 bedrooms | 4 | 2% | — | — | — |
| 4 bedrooms | 1 | 0% | — | — | — |
| 5+ bedrooms | 1 | 0% | — | — | — |
| Type | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Apartments | 253 | 99% | AED 1.11M | 1,566 | up 7.3% |
| Villas | 2 | 1% | — | — | — |
| Price | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Under AED 2M | 222 | 87% | AED 1.02M | 1,529 | up 4.2% |
| AED 2M–10M | 33 | 13% | AED 2.95M | 2,380 | up 82.1% |
Projects
By sales value, last 12 months
| Project | Sales 12M | AED/sqft | 3M |
|---|---|---|---|
| The CadenHorizon | 62 | 2,303 | — |
| Elevate by PrescottArjan | 30 | 1,521 | — |
| Verano By PrescottDubai Studio City | 24 | — | — |
| Serene Gardens by PrescottAl Furjan | 21 | — | — |
| Legado By PrescottJumeirah Village Circle | 19 | — | — |
| Prime GardensArjan | 17 | — | — |
| Prime Residency 3Al Furjan | 21 | — | — |
| Prime VillasDubai Sports City | 2 | — | — |
| ELEVATE by PrescottArjan | 12 | — | — |
| Serene Gardens 2Al Furjan | 12 | — | — |
| Prime ViewsMeydan City | 5 | — | — |
| Fairway Residences By PrescottDubai Sports City | 7 | — | — |
| Prime Residency 2International City | 14 | — | — |
| Prime Residency 1International City | 9 | — | — |
Where Prescott Real Estate sells
Sales in this scope only, last 12 months
| Community | Sales 12M | AED/sqft | Share |
|---|---|---|---|
| Horizon | 62 | 2,290 | 41.2% |
| Arjan | 59 | 1,532 | 18.8% |
| Al Furjan | 54 | 1,436 | 14.2% |
| Dubai Studio City | 24 | 1,592 | 7.4% |
| Dubai Sports City | 9 | 1,360 | 6.1% |
| Jumeirah Village Circle | 19 | 1,749 | 6% |
| International City | 23 | 755 | 3.7% |
| Meydan City | 5 | 1,556 | 2.7% |
Biggest sales, last 3 months
| Price | Property | Date |
|---|---|---|
| AED 4.40M | 3 BR Apartment · 2,032 sqftThe Caden · Horizon | 27 Jul |
| AED 3.24M | 2 BR Apartment · 1,359 sqftThe Caden · Horizon | 21 Oct |
| AED 3.18M | 2 BR Apartment · 1,359 sqftThe Caden · Horizon | 21 Sept |
| AED 3.09M | 2 BR Apartment · 1,226 sqftThe Caden · Horizon | 21 Sept |
| AED 2.98M | 2 BR Apartment · 1,237 sqftThe Caden · Horizon | 21 Sept |
| AED 2.94M | 2 BR Apartment · 1,237 sqftThe Caden · Horizon | 29 Sept |
Questions about Prescott Real Estate
What is the average price per sqft in Prescott Real Estate?
The median sale price in Prescott Real Estate over the last three months was AED 1,656 per sqft (median sale AED 1.20M), based on 63 sales registered with Dubai Land Department.
Are property prices in Prescott Real Estate going up?
Like-for-like prices per sqft are up 35.2% on a year earlier and up 1.4% on the previous three months.
How many properties were sold in Prescott Real Estate in the last year?
255 sales worth AED 344M were registered in the last 12 months: 41% developer off-plan, 21% off-plan resales and 38% secondary (ready) sales.
Source: Dubai Land Department registrations, data through Thu, 22 Oct 2026. Medians need at least five sales; like-for-like changes compare the same market, property type and bedroom count. DLD files townhouses as villas — we split them out where the project or unit name says townhouse.
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