Market bulletin · Thu, 22 Oct 2026
Primrose: 1 sales worth AED 1.90M in 30 days
Primrose recorded 1 sale worth AED 1.90M in the 30 days to Thu, 22 Oct 2026. Over the last week 1 sale was registered (AED 1.90M), against 0 the week before.
By market over 12 months: secondary (ready) sales 100%.
In Damac Hills 2, Primrose ranked #11 of 11 leading projects by 12-month sales value; it is developed by Damac Properties.
Leases registered in the last three months had a median annual rent of AED 110K. The best gross yield is on 5+ BR villas & townhouses at about 7.1%.
Median AED/sqft
Monthly median of all registered sales
View data table
| Date | AED/sqft |
|---|---|
| Oct 26 | — |
| Sept 26 | — |
| Aug 26 | — |
| Jul 26 | — |
| Jun 26 | — |
| May 26 | — |
| Apr 26 | — |
| Mar 26 | — |
| Feb 26 | — |
| Jan 26 | — |
| Dec 25 | — |
| Nov 25 | — |
| Oct 25 | AED 976 |
| Sept 25 | AED 933 |
| Aug 25 | AED 835 |
| Jul 25 | AED 916 |
| Jun 25 | — |
| May 25 | — |
| Apr 25 | AED 950 |
| Mar 25 | AED 816 |
| Feb 25 | AED 845 |
| Jan 25 | AED 805 |
| Dec 24 | AED 933 |
| Nov 24 | AED 997 |
Sales per month
Registered sales by market
View data table
| Date | Off-plan (developer) | Off-plan resale | Secondary (ready) |
|---|---|---|---|
| Oct 26 | 0 | 0 | 1 |
| Sept 26 | 0 | 0 | 0 |
| Aug 26 | 0 | 0 | 1 |
| Jul 26 | 0 | 0 | 1 |
| Jun 26 | 0 | 0 | 0 |
| May 26 | 0 | 0 | 1 |
| Apr 26 | 0 | 0 | 2 |
| Mar 26 | 0 | 0 | 2 |
| Feb 26 | 0 | 0 | 4 |
| Jan 26 | 0 | 0 | 3 |
| Dec 25 | 0 | 0 | 3 |
| Nov 25 | 0 | 0 | 2 |
Period comparison
This market against its own past: each window vs the one before it and vs the same window a year earlier.
| Window | Sales | vs prior | Value | AED/sqft | vs prior |
|---|---|---|---|---|---|
| Last 1 month | 1 | — | AED 1.90M | — | — |
| Last 3 months | 2 | down 33.3% | AED 6.60M | — | — |
| Last 6 months | 5 | down 66.7% | AED 13.3M | 994 | down 5.2% |
| Last 12 months | 20 | down 79.2% | AED 50.3M | 1,041 | up 14.5% |
Raw medians — the headline change above is like-for-like (same market, type and bedrooms).
| Market | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Secondary (ready) | 20 | 100% | AED 2.15M | 1,041 | up 14.5% |
| Bedrooms | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| 3 bedrooms | 10 | 50% | AED 2.00M | 1,074 | up 17.2% |
| 4 bedrooms | 2 | 10% | — | — | — |
| 5+ bedrooms | 8 | 40% | AED 2.55M | 1,013 | up 10.8% |
| Price | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Under AED 2M | 5 | 25% | AED 1.90M | 1,020 | up 29.0% |
| AED 2M–10M | 15 | 75% | AED 2.35M | 1,048 | up 5.6% |
Rents & yields
Leases registered with Ejari / DLD.
Median annual rent
Monthly median of registered leases (new and renewed)
View data table
| Date | Annual rent |
|---|---|
| Oct 26 | AED 115K |
| Sept 26 | AED 113K |
| Aug 26 | AED 105K |
| Jul 26 | AED 110K |
| Jun 26 | AED 108K |
| May 26 | AED 116K |
| Apr 26 | AED 99K |
| Mar 26 | — |
| Feb 26 | — |
| Jan 26 | AED 123K |
| Dec 25 | AED 105K |
| Nov 25 | AED 120K |
| Oct 25 | AED 105K |
| Sept 25 | AED 98K |
| Aug 25 | AED 120K |
| Jul 25 | AED 130K |
| Jun 25 | AED 100K |
| May 25 | AED 118K |
| Apr 25 | AED 100K |
| Mar 25 | AED 120K |
| Feb 25 | AED 113K |
| Jan 25 | AED 97K |
| Dec 24 | AED 100K |
| Nov 24 | AED 101K |
- Leases (12M)
- 202
- New leases
- 51%
- Median rent 3M
- AED 110K
- Rent/sqft 3M
- AED 54
| 3 BR villas & townhouses | AED 105K / AED 2.00M | 5.3% |
|---|---|---|
| 5+ BR villas & townhouses | AED 181K / AED 2.55M | 7.1% |
| Bedrooms | Leases | Median rent | New leases | AED/sqft/yr |
|---|---|---|---|---|
| 3 BR | 96 | AED 105K | AED 106K | 56 |
| 4 BR | 27 | AED 130K | AED 145K | 58 |
| 5+ BR | 27 | AED 181K | AED 210K | 57 |
Competing projects in Damac Hills 2
CompareOther projects trading in the same community
| Name | Sales 12M | AED/sqft | 3M |
|---|---|---|---|
| Camelia at Damac Hills 2Damac Properties | 55 | 828 | down 1.7% |
| PacificaDamac Properties | 44 | 754 | — |
| JanusiaDamac Properties | 41 | 1,100 | — |
| Violet 4Damac Properties | 34 | 945 | — |
| Akoya Selfie - HawthornDamac Properties | 71 | 445 | down 8.4% |
| VardonDamac Properties | 48 | 772 | — |
| AsterDamac Properties | 27 | 1,006 | — |
| Damac Hills 2Damac Properties | 76 | 404 | — |
| ZinniaDamac Properties | 29 | 973 | — |
| SanctnaryDamac Properties | 30 | 886 | — |
Biggest sales, last 3 months
| Price | Property | Date |
|---|---|---|
| AED 4.70M | 5+ BR Villa · 4,056 sqftPrimrose · Damac Hills 2 | 6 Aug |
| AED 1.90M | 3 BR Villa · 1,768 sqftPrimrose · Damac Hills 2 | 21 Oct |
Questions about Primrose
How many properties were sold in Primrose in the last year?
20 sales worth AED 50.3M were registered in the last 12 months: 0% developer off-plan, 0% off-plan resales and 100% secondary (ready) sales.
What is the average rent in Primrose?
The median annual rent on leases registered in the last three months was AED 110K, and the best gross rental yield is about 7.1%.
Source: Dubai Land Department registrations, data through Thu, 22 Oct 2026. Medians need at least five sales; like-for-like changes compare the same market, property type and bedroom count. DLD files townhouses as villas — we split them out where the project or unit name says townhouse.
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