Developer · #56 by 12M value
The First Group
Market bulletin · Thu, 22 Oct 2026
The First Group: median AED 3,491/sqft, down 13.1% over three months on 127 sales
The First Group recorded 45 sales worth AED 36.6M in the 30 days to Thu, 22 Oct 2026, down 4.3% on the previous 30 days. Over the last week 18 sales were registered (AED 16.1M), against 8 the week before.
The median sale over the last three months was AED 800K, or AED 3,491/sqft — like-for-like prices per sqft down 13.1% on the previous three months and up 50.0% on a year earlier. Monthly medians over the past year ranged from AED 3,330/sqft to AED 6,628/sqft.
By market over 12 months: developer off-plan sales 19.2%, off-plan resales 19.4%, secondary (ready) sales 61.4%. Off-plan resales traded at a median 10.1% discount to developer prices per sqft.
The First Group registered 677 sales worth AED 618M in 12 months across 7 communities, ranking #56 among Dubai developers by value. Its most active project was The First Collection DSC (174 sales).
Median AED/sqft
Monthly median of all registered sales
View data table
| Date | AED/sqft |
|---|---|
| Oct 26 | AED 3,653 |
| Sept 26 | AED 3,934 |
| Aug 26 | AED 3,412 |
| Jul 26 | AED 3,959 |
| Jun 26 | AED 3,550 |
| May 26 | AED 3,729 |
| Apr 26 | AED 6,628 |
| Mar 26 | AED 3,558 |
| Feb 26 | AED 3,405 |
| Jan 26 | AED 3,491 |
| Dec 25 | AED 3,330 |
| Nov 25 | AED 3,444 |
| Oct 25 | AED 3,594 |
| Sept 25 | AED 3,245 |
| Aug 25 | AED 3,572 |
| Jul 25 | AED 3,730 |
| Jun 25 | AED 3,550 |
| May 25 | AED 3,639 |
| Apr 25 | AED 3,639 |
| Mar 25 | AED 3,675 |
| Feb 25 | AED 6,477 |
| Jan 25 | AED 7,396 |
| Dec 24 | AED 5,340 |
| Nov 24 | AED 7,278 |
Off-plan vs resale vs secondary
Monthly median AED/sqft by market (months with 10+ sales)
View data table
| Date | Off-plan (developer) | Off-plan resale | Secondary (ready) |
|---|---|---|---|
| Oct 26 | AED 3,695 | AED 3,494 | AED 3,678 |
| Sept 26 | AED 4,264 | — | AED 3,021 |
| Aug 26 | AED 3,491 | — | AED 2,640 |
| Jul 26 | — | — | AED 3,957 |
| Jun 26 | — | AED 3,428 | AED 4,573 |
| May 26 | — | — | AED 3,727 |
| Apr 26 | AED 4,417 | — | AED 7,765 |
| Mar 26 | — | — | AED 3,234 |
| Feb 26 | — | — | AED 3,048 |
| Jan 26 | AED 4,005 | AED 3,491 | AED 3,318 |
| Dec 25 | — | AED 3,491 | AED 3,063 |
| Nov 25 | — | AED 3,491 | AED 2,739 |
| Oct 25 | — | AED 3,494 | AED 3,679 |
| Sept 25 | AED 3,639 | AED 6,646 | AED 2,228 |
| Aug 25 | AED 3,639 | AED 3,700 | AED 2,500 |
| Jul 25 | AED 4,189 | AED 3,918 | AED 2,989 |
| Jun 25 | AED 3,604 | AED 4,877 | AED 2,565 |
| May 25 | AED 3,665 | AED 3,639 | AED 3,444 |
| Apr 25 | AED 3,650 | AED 3,685 | AED 2,631 |
| Mar 25 | AED 3,731 | AED 7,416 | AED 2,947 |
| Feb 25 | AED 6,593 | AED 8,161 | AED 2,140 |
| Jan 25 | AED 8,278 | AED 8,315 | AED 3,915 |
| Dec 24 | AED 7,407 | AED 7,782 | AED 2,037 |
| Nov 24 | AED 7,278 | AED 8,347 | AED 2,521 |
Sales per month
Registered sales by market
View data table
| Date | Off-plan (developer) | Off-plan resale | Secondary (ready) |
|---|---|---|---|
| Oct 26 | 11 | 10 | 16 |
| Sept 26 | 16 | 4 | 24 |
| Aug 26 | 14 | 3 | 18 |
| Jul 26 | 9 | 2 | 36 |
| Jun 26 | 9 | 11 | 26 |
| May 26 | 8 | 4 | 36 |
| Apr 26 | 13 | 4 | 90 |
| Mar 26 | 9 | 9 | 11 |
| Feb 26 | 7 | 4 | 43 |
| Jan 26 | 16 | 38 | 48 |
| Dec 25 | 9 | 16 | 31 |
| Nov 25 | 7 | 17 | 28 |
Period comparison
This market against its own past: each window vs the one before it and vs the same window a year earlier.
| Window | Sales | vs prior | Value | AED/sqft | vs prior |
|---|---|---|---|---|---|
| Last 1 month | 45 | down 4.3% | AED 36.6M | 3,695 | up 1.5% |
| Last 3 months | 127 | down 18.6% | AED 102M | 3,491 | down 17.9% |
| Last 6 months | 283 | down 27.6% | AED 235M | 3,769 | up 8.0% |
| Last 12 months | 677 | down 54.5% | AED 618M | 3,550 | down 4.9% |
Raw medians — the headline change above is like-for-like (same market, type and bedrooms).
| Market | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Off-plan (developer) | 130 | 19% | AED 343K | 3,885 | down 8.0% |
| Off-plan resale | 131 | 19% | AED 1.07M | 3,491 | down 53.0% |
| Secondary (ready) | 416 | 61% | AED 840K | 3,557 | up 30.2% |
| Bedrooms | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Studio | 572 | 84% | AED 895K | 3,686 | down 1.2% |
| 1 bedroom | 97 | 14% | AED 950K | 2,696 | down 27.0% |
| 2 bedrooms | 7 | 1% | AED 840K | 830 | up 5.1% |
| 3 bedrooms | 1 | 0% | — | — | — |
| Type | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Apartments | 137 | 20% | AED 750K | 2,606 | up 152.5% |
| Hotel apartments | 540 | 80% | AED 999K | 3,639 | down 5.7% |
| Price | Sales | Share | Median price | AED/sqft | 1Y |
|---|---|---|---|---|---|
| Under AED 2M | 667 | 99% | AED 890K | 3,540 | down 5.1% |
| AED 2M–10M | 10 | 1% | AED 2.74M | 4,413 | down 20.1% |
Projects
By sales value, last 12 months
| Project | Sales 12M | AED/sqft | 3M |
|---|---|---|---|
| The First Collection DSCDubai Sports City | 174 | — | — |
| Ciel Vignette CollectionDubai Marina | 127 | 8,070 | — |
| The First Collection Studio CityDubai Studio City | 64 | 3,905 | — |
| The One at Jumeirah Village TriangleJumeirah Village Triangle | 27 | 2,994 | — |
| Sky Central Hotel (TRYP by Wyndham)Barsha Heights | 32 | 2,628 | — |
| The One HotelBusiness Bay | 20 | — | — |
| The First Collection Dubai Sports CityDubai Sports City | 25 | 3,491 | — |
| The One at JVC by Ramada PlazaJumeirah Village Circle | 22 | — | — |
| The First Collection Business BayBusiness Bay | 45 | — | — |
| Millennium Place (The One Dubai Marina By Wyndham)Dubai Marina | 16 | — | — |
| Auris First Central Hotel ApartmentsBarsha Heights | 18 | — | — |
| Avalon TowerJumeirah Village Circle | 19 | — | — |
| Dolphin Tower (The Bay Residences)Business Bay | 10 | — | — |
| The MatrixDubai Sports City | 21 | — | — |
| TFG Marina Hotel (Wyndham Dubai Marina)Dubai Marina | 12 | — | — |
Where The First Group sells
Sales in this scope only, last 12 months
| Community | Sales 12M | AED/sqft | Share |
|---|---|---|---|
| Dubai Sports City | 255 | 3,491 | 37% |
| Dubai Marina | 155 | 7,968 | 25.7% |
| Business Bay | 75 | 4,087 | 10.6% |
| Barsha Heights | 62 | 2,493 | 9.7% |
| Jumeirah Village Circle | 41 | 3,303 | 6.4% |
| Dubai Studio City | 62 | 3,905 | 5.3% |
| Jumeirah Village Triangle | 27 | 3,835 | 5.2% |
Biggest sales, last 3 months
| Price | Property | Date |
|---|---|---|
| AED 1.64M | 1 BR Hotel apartment · 549 sqftThe First Collection Studio City · Dubai Studio City | 19 Aug |
| AED 1.58M | 1 BR Hotel apartment · 559 sqftThe First Collection Studio City · Dubai Studio City | 25 Aug |
| AED 1.53M | Studio Apartment · 321 sqftThe One Hotel · Business Bay | 22 Oct |
| AED 1.44M | Studio Hotel apartment · 325 sqftThe One Hotel · Business Bay | 25 Aug |
| AED 1.44M | Studio Apartment · 555 sqftDolphin Tower (The Bay Residences) · Business Bay | 17 Sept |
| AED 1.44M | Studio Apartment · 325 sqftThe One Hotel · Business Bay | 22 Oct |
Questions about The First Group
What is the average price per sqft in The First Group?
The median sale price in The First Group over the last three months was AED 3,491 per sqft (median sale AED 800K), based on 127 sales registered with Dubai Land Department.
Are property prices in The First Group going up?
Like-for-like prices per sqft are up 50.0% on a year earlier and down 13.1% on the previous three months.
How many properties were sold in The First Group in the last year?
677 sales worth AED 618M were registered in the last 12 months: 19% developer off-plan, 19% off-plan resales and 61% secondary (ready) sales.
Source: Dubai Land Department registrations, data through Thu, 22 Oct 2026. Medians need at least five sales; like-for-like changes compare the same market, property type and bedroom count. DLD files townhouses as villas — we split them out where the project or unit name says townhouse.
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